llms.txt is a proposed standard for giving AI systems curated context about your site. Here's what it does, how to build one, and when it actually matters.
GEO has no position #1. Visibility is citation frequency across prompts, not a fixed rank. Here's the emerging measurement framework and how to implement it.
Most AI-generated brand descriptions are inaccurate. Here's how to audit what LLMs say about your brand and run a systematic correction workflow that sticks.
Most SEO teams audit JS rendering for Googlebot. Few have checked whether AI crawlers can access their content. Here's how to find and close the gap.
Nearly 70% of Google searches end with no click. Here's how to redefine organic success when traffic is no longer the signal that matters.

