Google Tag Manager Setup and Audit Services

A robust tagging strategy is essential for accurate data collection and actionable insights. Our Google Tag Manager (GTM) Setup and Audit services ensure that your tags are implemented and managed effectively, allowing you to track user behavior, conversions, and marketing performance with precision. Whether you’re starting fresh or optimizing an existing GTM account, we help you unlock the full potential of your analytics setup.

Our Approach: A Comprehensive GTM Setup and Audit

We take a structured, hands-on approach to ensure your tags and pixels are set up correctly in Google Tag Manager to properly track your data.

Discovery and Goal Setting

We begin by understanding your business objectives, KPIs, and specific tracking needs. This ensures that GTM is configured to provide the data you need to achieve your goals.

GTM Container Setup or Audit:

New Setup: We create and configure your GTM container, structuring tags, triggers, and variables to ensure seamless tracking.

Audit: We review your existing GTM setup to identify misconfigurations, redundant tags, and opportunities for improvement.

Tag Implementation:

We implement and test a wide range of tags, including:

Event tracking (e.g., button clicks, video views).

Conversion tracking (e.g., purchases, lead submissions).

Marketing tags (e.g., Google Ads, Facebook Pixel, LinkedIn Insight).

Trigger Optimization

We define precise triggers to ensure tags fire correctly, avoiding duplicate data collection or missed events.

Variable Management

We configure and optimize variables, such as page paths, form fields, and custom JavaScript, to enable dynamic and flexible tracking.

Debugging and Testing:

Using GTM’s preview mode and additional debugging tools, we test and validate all tags to ensure accurate and reliable data collection.

Integration with Analytics and Marketing Platforms

We integrate GTM with Google Analytics, Google Ads, and other platforms, ensuring consistent data flow across your marketing ecosystem.

Why Choose Us for GTM Setup and Audit?

Tailored Solutions: Every business has unique needs, and we customize GTM setups to align with your goals.
Technical Expertise: Our team has deep expertise in GTM and can handle even the most complex configurations.
Scalable Setup: We design GTM containers that scale with your business, ensuring future tracking needs are easily accommodated.
Actionable Insights: Our setups prioritize data accuracy, providing you with reliable insights for data-driven decisions.
Ongoing Support: We offer training and ongoing support to help you maintain and optimize your GTM account.

Google Tag Manager Setup & Audit