Google Analytics Setup and Audit Services
Understanding your website’s performance is essential for making informed business decisions. Our Google Analytics Setup and Audit services ensure that you have accurate, actionable insights to drive your strategy. Whether you’re setting up Google Analytics for the first time or auditing an existing configuration, we ensure your analytics are optimized to deliver the data that matters most to your business.
Discovery and Goal Alignment
We begin by understanding your business objectives and key performance indicators (KPIs). This ensures that the analytics setup or audit aligns with your goals and provides the data you need to measure success.
Setup/Configuration Review:
For New Setups: We implement Google Analytics 4 (GA4) or enhance existing setups by configuring account structures, creating data streams, and ensuring correct tracking is in place.
For Audits: We perform an in-depth review of your current configuration, identifying gaps, misconfigurations, and opportunities for improvement.
Tag Implementation and Tracking
Using Google Tag Manager (GTM), we implement tags to track key actions like form submissions, button clicks, and eCommerce transactions. This ensures comprehensive data capture without cluttering your website code.
Event and Conversion Tracking
We set up events and conversion goals that reflect critical user interactions, such as purchases, lead form submissions, or video views, to help you measure ROI effectively.
Data Cleanup and Validation:
We filter out spam traffic, ensure proper attribution settings, and validate data accuracy to ensure your reports are clean and reliable.
Custom Reporting and Dashboards:
We create custom dashboards and reports tailored to your business needs, providing clear, actionable insights at a glance.
